By UNWTO

Posted 19 September 2022

The World Tourism Organization (UNWTO) and the Government of Italy will organize the 6th UNWTO Global Conference on Wine Tourism on 19-21 September 2022 in Alba, Italy.

Innovating in experiences, marketing and partnerships creates a wide range of opportunities for all members of the value chain at a critical moment for travelers, companies, authorities and locals when active participation and conscious thinking should enhance the value of wine tourism destinations and their environment. 

Working towards this will be the key to the development of the sector and the satisfaction of people who will travel with wine as a motivation.

Building on UNWTO’s work on advancing tourism at the center of plans for recovery, under the theme 'What's next? Wine pairs with Innovation…', this annual Conference represents a unique opportunity for experts from across the growing field of wine tourism to work together to find concrete solutions to build back better and make tourism an enabler of the way forward towards a more sustainable, inclusive and resilient future for rural communities.