Posted by TTG Asia on February 26, 2024

Singapore’s pursuit of quality tourism continues to guide how it prioritises and attracts targeted visitor profiles, grow revenue and boost the destination’s appeal as a leading city for both business and leisure in the coming year.

According to Melissa Ow, who returned to the Singapore Tourism Board (STB) as chief executive in June 2023 after a three-year secondment to the Economic Development Board, the aim is to anchor high-quality and first-of-its-kind tourism concepts, while refreshing and rejuvenating existing offerings.

In September 2023, STB launched its latest marketing campaign Made in Singapore, “which showcases quintessentially local experiences in a bold and refreshing manner, with the aim to capture the mindshare of travellers and inspire them to choose Singapore as their next destination”.

To read the full report, visit the following link.