Evolving trends impacting Asia and the Pacific tourism in the wake of the novel coronavirus

By Xu Jing

Over the years, the global tourism industry has made remarkable advancements, among which the performance of Asia and the Pacific has always been outstanding. As we speak, the region takes roughly a quarter of the world’s international tourist arrivals while its revenue accounts for over 30% of the total share. For more than two decades, Asia and the Pacific has almost always been the fastest growing region. The feeling is that of a celebrity star under the dazzling spotlight. Furthermore, the overwhelming share of the Chinese outbound market within Asia-Pacific and its increasing share in the world has equally put the region in the central stage of world tourism. 

However, since the beginning of 2020, the outbreak of the novel coronavirus disease (COVID-19) has suddenly hit the tourism industry in Asia and the Pacific more severely than a tsunami of any scale.

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