Posted by the TravelPulse, on 03 July 2023

Brought to you by Digital Travel APAC 2023

Travel had to come to a standstill for the world to wake up to its importance.

In an industry governed by constant change, be it societal, cultural, or economic, what emerged following the disruption of the last few years are major shifts in consumer mindset, spending and lifestyle.

A complete overhaul in the way brands market, engage and capture the imagination of travellers, redefined by the personal priorities of consumers, may be required today.

Released as a yearly tradition, The Digital Travel APAC 2023 Innovation Brief aims to help travel brands embrace change, navigate uncertainty and refocus growth to capitalise on emerging trends and re-align brands amid the changes in the sector today.

Gathering hours of research and case studies from top regional and international brands like Expedia, Booking.com, Klook, Discovery Hospitality, the report discovers ways for travel and tourism brands to leverage on:

• Regenerative Travel and the Future of Tourism beyond Sustainable Travel
• Unlocking the Potential of Data-Driven Insights and Re-Think Customer Touchpoints
• Scaling Tech Brands: Harnessing Disruptive Innovation
• Tapping into New Travel Trends and Partnerships to Maximise Customer Loyalty and Engagement
• The Rise of the Metaverse: Reimagining Customer Experience

The themes in the report will also be explored in detail at the upcoming in-person Digital Travel APAC 2023 from August 15 to 16, 2023. Event participants can look forward to cross-learning and gaining new perspectives from over 300 travel leaders from Asia’s leading hotels, airlines, OTAs, as well as opportunities to trade successful strategies to improve their businesses.

Readers of TTG Asia are entitled to a 20 per cent discount to attend Digital Travel APAC 2023. Simply quote ‘TTG20’ upon checkout here.
*only applicable to non-solution providers/companies

To read the full report, visit the following link.