Tourism authorities at South Korea’s Gyeongnam province are working to raise the region’s profile among travellers, playing up the many natural attractions and cultural sites through targeted marketing strategies to attract first-comers as well as repeat visitors.

Kim Yong-man, director, Gyeongsangnam-do Tourism Policy Division, said: “Gyeongnam has high potential for growth in the tourism industry. We are confident that if tourists experience the beauty of the province’s many areas, they will want to revisit.”

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