Sri Lankan authorities are bringing together all stakeholders in tourism at a conference in January to finalise a nation branding strategy to propel the industry which is enjoying a period of growth, officials said.

The campaign tagline You will come back for more devised some time back, will be discontinued and instead a nation branding strategy developed, Sri Lanka Tourism chairman Buddhika Hewawasam told TTG Asia this week. Hewawasam took over as chairman of the NTO a few weeks after a new government was installed in power following parliamentary elections on November 14.

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