Posted by the TravelPulse, on 05 July 2023

Some new insights have emerged surrounding the eternal question of when is the best time for passengers to fly if they hope to enjoy the best possible air travel experience.

When you’re deciding upon which day you ought to book your upcoming flight for, you should try to make a Wednesday work, say the results of some new research.

According to a new customer feedback analysis conducted by HappyOrNot, the company behind those push-button, smiley-face terminals you’ll find installed in airports all around the world, certain days of the week and times of day really are better for flying than others.

HappyOrNot’s recent study evaluated over seven million consumer feedback data points collected by its Smiley terminals at airports in more than 30 countries around the globe during the first quarter of 2023. 

Its findings showed that Wednesday, which received 83.7 percent positive feedback from customers, is the best day on which to fly, while Sunday is the worst, receiving a positive rating of only 79.9 percent. 

When it comes to what hour of the day you want to fly, the best time is evidently 4 a.m. (85.2 percent positive score), with flights at other early morning hours generally producing the happiest passengers. For instance, 7:00 a.m. and 8:00 a.m. flights also scored relatively high ratings of 84.8 percent and 84.4 percent, respectively. 

To read the full report, visit the following link.