Posted by TTG Asia on March 4, 2024

Digital transformation within Singapore’s hotel sector has picked up pace over the course of the pandemic disruption, as managers and operators realise a need to raise their efficiencies and service quality amid growing resource strains and changing consumer expectations.

As the national agency driving Singapore’s digital transformation and often the go-to for organisations seeking innovation clarity, the Infocomm Media Development Authority (IMDA) knows this best. It has seen a spike in assistance requests from hospitality organisations in recent years.

Ng Kaijie, director for innovation at IMDA, told TTG Asia that the Covid-19 pandemic was a “catalyst” for innovation.

“During the downtime, many hospitality managers were able to rethink their strategies and operations. Organisations with a bit more cash in hand were able to ponder about innovation so as to emerge better post-lockdown. The practice of social distancing then also forced hospitality managers to consider the possibility of an evolved face-to-face service expectation,” Ng elaborated.

However, the path from transformation realisation to innovation execution is not always well-lit.

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