The Global Artificial Intelligence Challenge will support projects that are leveraging digital technologies to enhance tourism, promote sustainability, and drive economic growth. Participants are encouraged to address digital transformation, sustainability, inclusivity, and digital governance across key areas, including branding and marketing; smart destinations and deep technologies; scalable education solutions; and efficiency in operations. Through these categories, the initiative seeks to foster innovation that elevates destination appeal, optimizes resource management, and creates intelligent, impactful tourism experiences.

UN Tourism Secretary-General Zurab Pololikashvili says: “Innovation is a key driver of the future of tourism. This Challenge is a unique opportunity for creative minds to contribute to the sustainable and inclusive growth of the tourism sector. We are excited to see the innovative solutions that will emerge from this global initiative.”

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