Posted by the Travel Pulse, on 10 June 2023

Air travel intelligence company OAG recently surveyed 2,000 North American travelers to determine which factors affect airline customers’ loyalty and booking choices. The results, outlined in its report ‘Loyalty and Disruption: the New Age of Travel’ revealed some interesting generational habits and decision trends.

The firm’s findings led OAG to conclude that, when it comes to which factors most influence consumers’ airline-related sentiments and booking behaviors, its depends upon which age group you’re looking at. Some of the research’s key insights are outlined below.

Most-Preferred Airlines

Airline preferences expressed by the combination of all survey participants were discovered to be: American Airlines (28 percent), Delta Air Lines (24 percent) and United Airlines (17 percent), followed by Southwest Airlines (13 percent), which corresponds closely to their combined share of the U.S. market.

Loyalty According To Generation

The industry’s second-youngest set of consumers, Millennials turn out to be the most likely generation to change their airline loyalty. In the past year, 47 percent have done just that, as compared to percent 37 of Gen Z consumers, 23 percent of Gen X and 15 percent of Baby Boomers, who are evidently the most brand-loyal travelers.

To read the full report, visit the following link.