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October 2025

Destination-based running is driving this tourism trend

In an age where travel is no longer just about sightseeing and relaxation, a new wave of adventure has taken hold: destination running. Also known as “race-cations,” this growing travel trend fuses endurance sports with cultural exploration, wellness, and sustainability. It's not just for elite athletes anymore. Destination running is reshaping how people experience the world, one marathon at a time. View