July 2023
Sri Lanka readies for first major destination marketing campaign in 15 years
The wait appears to be over, as Sri Lanka finally gets ready to launch a new destination marketing campaign come end-July. The 12-month campaign, which comes with a price tag of 1.45 billion rupees (US$17.6 million), will hit key markets the UK, Germany, France, Italy, India, Ukraine, Russia, West Asia, Scandinavia, South Korea, Japan and Australia. View