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March 2017

A Community-Based Tourism Approach in Advancing the Sustainability of the Amphawa Chaipattananurak Conservation Project

By Pajaree Ackaradejruangsri and John Paolo R. Rivera

Amphawa is a popular day trip destination that is connected by rivers and canals, situated on the outskirts of the Thai capital (63 kilometers, west of Bangkok). It is the second most popular floating market near the capital, though not as large as Damnoen Saduak1, but more authentic, operates in the late afternoon, with majority of its visitors are Thai. It is home to a small community of old-fashioned cafes, restaurants, and wooden shop-houses retailing artsy souvenirs, books, and Thai sweets.

Tourism in Amphawa goes beyond taking a scenic boat ride to watch the fireflies at nightfall, an activity that requires an overnight stay. Shopping has now taken over as the main activity since the afternoon floating market and shop-houses flanking the Khlong Amphawa became the main attraction. Likewise, food stalls have expanded from the riverbanks and stretched far into the surrounding streets. Consequently, it has become such a big attraction for the Thais and is starting to become an item on foreign tourists’ itinerary