For Travel & Tourism to thrive, governments need to provide an environment that is conducive to business development. This means: adequate infrastructure, incentives for private sector investment, easy access – including good transport connectivity and visa facilitation, intelligent taxation, as well as the appropriate policies to encourage growth in demand.

Travel & Tourism often suffers from a lack of co-ordination between different government ministries/departments and agencies resulting in conflicting policy decisions and a frequent lack of coherence in terms of tourism governance.

This report sets out best practice examples of how and where a holistic approach to Travel & Tourism development and management both within governments and by integrating the private sector into strategic planning and policy-making, are far more likely to develop co-ordinated policies and messages in support of the sector and therefore ensure a more balanced development in the years ahead.