The Meetings, Incentives, Conventions and Exhibitions (MICE) industry is sometimes simply referred to as Business Events or Meetings industry. The broad term ‘meeting’ in this context is defined by the United Nations World Travel Organization (UNWTO), the International Congress and Conferences Association (ICCA), and Meeting Professional International (MPI) as an activity based on the organization, promotion, sales and delivery of products and services that include corporate, association and government meetings, corporate incentives, seminars, congresses, conferences, conventions events, exhibitions and fairs.