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April 2024

Nature Positive Travel & Tourism in Action

By World Travel and Tourism Council and Harvard

A vital collection of practical guidance and illuminating examples to support businesses and national authorities in implementing the Nature Positive Tourism approach.

Following on from the 2022 report Nature Positive Travel & Tourism – Travelling in Harmony with Nature and the accompanying Toolbox of Nature Positive Tourism Resources, this publication directly addresses priorities identified by experts from across the Travel & Tourism sector.

Over 30 case studies show how the principles of Nature Positive Tourism can be applied in a wide range of ways, from developing business strategies to supporting wildlife law enforcement.

An indispensable guide for organisations of all types and sizes that want to ensure Travel & Tourism fulfils its potential as a Guardian of Nature.