The definitive presentation of the Nature Positive Tourism approach and why it is vital for the planet and the sector.

Includes a thorough, non-technical introduction to key issues in global biodiversity protection and restoration.

Explains how commitment to halting and reversing nature loss is critical for the sector as a whole and beneficial for individual businesses.

Presents the Nature Positive Tourism Roadmap – a step-by-step framework for integrating the Nature Positive Tourism approach in any business.

‍“Our sector can become a “Guardian of Nature” as we live and promote a Nature Positive approach to tourism.” - Julia Simpson, WTTC President & CEO