The COVID-19 pandemic is causing unprecedented socio-economic impacts and at the same time is demonstrating the crucial role that sustainability plays in societies; for all business models and individual behaviors. Tourism, one of the hardest hit economic sectors, representing 10% of global GDP, may face a decline in international tourist arrivals of 58-78% during 2020, putting 100 to 120 million direct tourism jobs at risk. Additional impacts such as pollution and threats to the conservation of wildlife and biodiversity remain difficult to quantify.