In this era of accelerating change, powerful forces are converging to fundamentally alter the ways people live, work and interact all around the world. This report provides a data-driven and innovative examination of five-interlinked megatrends shaping the future and the opportunities businesses and destinations alike in the Travel & Tourism sector.  These intertwined megatrends are: 

 

• Reality, Enhanced: Hyper-connectivity, access to information and personalization have led to an experience-driven world fueled by personal enrichment, self-direction and community
• Life, Restructured: Fluidity, autonomy and social engagement are driving the gig & sharing economy which in turn are redefining relationships, disrupting industries and creating new expectations for work and life. 
• Data, Revolutionized: Data, through IoT and machine learning, has become a driving force of the economy, enabling unprecedented personalization and connectivity.
• Power, Redistributed: Power and demographic shifts from West to East, and nations to cities are redefining centers of influence and reshaping global markets, while individuals are becoming increasingly more mobile and demanding more accountability.
• Consumption, Reimagined: As a response to escalating environmental risks, consumer awareness has translated into more ethical and resource-efficient lifestyles which are driving the decision-making of younger generations.