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Preserving what Boracay has and restoring what it has lost

July 2016

Preserving what Boracay has and restoring what it has lost

By John Paolo R. Rivera and Eylla Laire M. Gutierrez

It is that time of the year when Pia Miraflores, Raffy Cooper, and Al Lumagod of the Boracay Foundation, Inc. (BFI), brace themselves for the upcoming Laboracay season, an annual summer celebration...

A Community-Based Tourism Approach in Advancing the Sustainability of the Amphawa Chaipattananurak Conservation Project

March 2017

A Community-Based Tourism Approach in Advancing the Sustainability of the Amphawa Chaipattananurak Conservation Project

By Pajaree Ackaradejruangsri and John Paolo R. Rivera

Amphawa is a popular day trip destination that is connected by rivers and canals, situated on the outskirts of the Thai capital (63 kilometers, west of Bangkok). It is the second most popular float...

The Impact of Awareness on Tourism Marketing Slogan on Length of Stay and Travel Budget Allocation of Young Travellers

March 2018

The Impact of Awareness on Tourism Marketing Slogan on Length of Stay and Travel Budget Allocation of Young Travellers

By John Paolo R. Rivera and Eylla Laire M. Gutierrez

Tourism remains a vital industry in advancing the growth and development of global economies, whereby tourism marketing initiatives have become a dominant technique to realize a destination’s...

Boosting the Philippine Economy through Sustainable Tourism

July 2018

Boosting the Philippine Economy through Sustainable Tourism

By Fernando Martin Roxas, John Paolo Rivera, and Eylla Laire Gutierrez

Sustainability has become a concern in the travel and tourism industry. Stakeholders need to fully understand the issues, identify the root causes of the problem, and create interventions that will...

Public–private partnership framework for sustainable geopark development

August 2018

Public–private partnership framework for sustainable geopark development

By Richard S. Aquino and John Paolo R. Rivera

Geoparks represent their respective location’s geoheritage, and contain geosites that have high educational, aesthetic, scientific, cultural, and touristic importance (Turner, 2006). Through...