The 3rd World Sports Tourism Congress (WSTC) gathered worldwide experts and leaders of sports and tourism at the Santiago Bernabéu Stadium in Madrid. Co-organized by UN Tourism and the Government of the Region of Madrid, with support of Visit Nayarit and Turkish Airlines, the Congress highlighted the transformative potential of sports tourism as a driver of economic growth, social development, and sustainability.

UN Tourism Secretary-General Zurab Pololikashvili said: “This Congress, as well as the whole line of activity on Sports Tourism developed by UN Tourism through the Affiliate Members and Public-Private Collaboration Department, represents the continuation of a path we embarked upon several years ago. The World Sports Tourism Congress was designed as a platform to exchange and generate knowledge, showcasing best practices, and fostering connections. Working together, we can make Sports Tourism a key driver of economic diversification for destinations worldwide.”

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