Posted by the TravelPulse, on 04 July 2023

Like many other segments of the travel industry, safaris are experiencing something of an evolution at the moment, not only to meet the latest interests and desires of travelers, but also to encompass the realities and challenges facing the planet in 2023.  

The good news is that in many cases, that has meant a heightened focus on safaris that emphasize sustainably, or that allow travelers to meaningfully support conservation efforts and have a positive impact on the destinations visited.

Underscoring this point, global search volumes for the term 'sustainable safari' have increased by 16 percent since 2019, according to the safari travel company Go2Africa, which recently produced its first annual African Safari Travel Report.

“Sustainability is quickly becoming a key consideration in the decision-making process of travelers. This has become very evident in the safari industry,” says the report. “This is a testament to the work of charities, organizations, governments, and local communities who have championed the importance of sustainability. And the effect comes back around as travelers' changing desires then help drive the movement further.”

The burgeoning demand for sustainable safaris is merely one of the key trends dominating the safari industry for 2023. Here’s a look some of the other significant developments this year and the meaningful ways in which safari companies are responding.

To read the full report, visit the following link.