This report describes five principles of intelligent taxation which, if applied, can ensure increased revenues for the public purse as well as a thriving tourism sector.

As Travel & Tourism expands, naturally it should contribute its fair share of taxation and support public sector spending on services and the infrastructure that enables the sector to survive. However, poorly conceived and implemented taxation can cause Travel & Tourism demand to fall sharply, resulting in job losses and a worsening economy. Instead, intelligent taxation is a useful tool for generating revenue and stimulating economic activity.

The World Travel & Tourism Council has produced the White Paper ‘Fairer and more Intelligent Tax Policies In Travel & Tourism’ that sets out five principles of intelligent taxation. If followed, taxes are more likely to result in both increased revenues for governments and strong, competitive economies locally, nationally and globally.